THE VEGGIE VAN TRAINING CENTER
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Program Expansion Phase

Results from the initial pilot and support from a range of partners allowed UNC to secure funding to work with several partners (including CNP) to expand the VV program to 4 counties in North Carolina. As part of the team effort (called the Green Cart Project) the university convened a group of food focused nonprofits, local food aggregators and the previously mentioned produce home delivery business to plan for the expansion.

Our initial plan was to have a different partner run a version of a mobile market program in each county; however, we found it difficult for non-profit partners who were not already running a mobile market to add a new program to their portfolio. In the end, CNP ended up running VV in 3 counties rather than have a new organization take on the program.

We found that the best plan for food sourcing was to have the local food aggregators sell directly to our home delivery partner. They packed their regular boxes each week and VV purchased them at cost. They also donated a portion of their profits and member donations to help support the VV program.
Picture
​"We found that the best plan for food sourcing was to have the local food aggregators sell directly to our home delivery partner."
​In order to allow VV to continue through the winter (when the home delivery company was closed), CNP purchased directly from the local aggregators and packed their own boxes. As costs were higher (due to lower purchasing power and the additional cost of packing), they also sold some full-price boxes to university staff and select other local workplaces. Profits from these sales subsidized VV program and allowed us to continue offering reduced cost boxes year-round.
​
Next: Lessons Learned
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  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press