THE VEGGIE VAN TRAINING CENTER
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      • Pilot Phase
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    • Running a Mobile Market >
      • Assess Interest
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        • Food Sourcing
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          • Choose a Vehicle
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          • Mobile Market Set-up
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            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
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Theory and Conceptual Model

The Veggie Van model is guided by our research and the Social Cognitive Theory (SCT).  The Social cognitive theory offers the concept of reciprocal determinism to describe the interdependent influences among individuals, their behaviors, and the environments in which they live. 

This theory suggests that changing the food environment alone is not enough, but that we also need to address how individuals perceive and interact with that environment.  The VV program was designed to address the interplay between the physical food environment, individual perceptions of that environment (perceived food access), and self-efficacy and measure their combined effects on diet, specifically F&V consumption (Figure 1).  
Picture
Figure 1. Model of the GC Program's effect on Reciprocal Determinism between individual, environment, and behavior
​The VV program addresses multiple dimensions of food access, including availability, affordability, acceptability, and accommodation (Figure 1).  Furthermore, the VV program includes a cooking and nutrition education component that addresses behavioral constructs designed to improve self-efficacy for finding, purchasing, and preparing F&V and other healthy foods.  
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  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press