Lessons from the Field: Bringing a Mobile Farmers’ Market to your community
This video guide showcases four New England mobile farmers’ markets--Growing Places (Leominster, Mass.), Hartford Food System (Hartford, CT), Mill City Grows (Lowell, Mass.), Regional Environmental Council (Worcester, Mass.)
A joint effort of Point32Health Foundation and the University at Buffalo, this guide outlines seven steps, proven by research, necessary for starting a mobile veggie market. It also offers insights and lessons learned as it explores how mobile markets improve health outcomes for people with lower incomes in rural and urban communities.
We hope this video helps you engage and inform stakeholders, gain community buy-in or complement data you use when sharing the impact of mobile markets with funders or the public.
Thank you to the featured community organizations for sharing their stories.
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Toolkit News
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September 2020
The Veggie Van toolkit is now searchable at the SNAP-Ed Toolkit website! You can view our listing here! May 2020
The Veggie Van toolkit was recently selected for inclusion in the SNAP-Ed Toolkit as an evidence-based obesity intervention. The Veggie Van toolkit will be added to this library of evidence-based and PSE interventions designed to help, as per the SNAP-Ed Toolkit, "agencies comply with the requirement that state SNAP-Ed Plans must include multi-level interventions or public health approaches that reach low-income households most impacted by health disparities." The Veggie Van toolkit will be searchable at snapedtoolkit.org in September 2020! |
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April 2020
The public launch of the toolkit at the 2020 Mobile Market Summit was covered by the University at Buffalo's UBNow Newsletter! Check out the article to learn more about why the toolkit is a valuable resource for current and prospective mobile market operators.
The public launch of the toolkit at the 2020 Mobile Market Summit was covered by the University at Buffalo's UBNow Newsletter! Check out the article to learn more about why the toolkit is a valuable resource for current and prospective mobile market operators.
Our Sponsor
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Updates to the Veggie Van toolkit are made possible by the generous support of the Harvard Pilgrim Health Care Foundation. The Foundation also supports several mobile produce markets across New England.
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What's in the Toolkit?
The toolkit is an evolving resource that will be periodically updated with resources from our partners and research:
- Veggie Van Operations Manuals
- Marketing and community engagement materials
- Financial planning resources
- “Point-of-sale” nutrition curriculum including a database of recipes by produce item and season, sample newsletters and activity ideas
Model |
History |
Impact |
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The Veggie Van model has multiple components designed to increase access to healthy affordable food and help people improve their diets through skill building.
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While we no longer operate our own mobile market, we have a long history or developing and planning food access programs. Now we help others to get started with their own markets.
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The Veggie Van model is based on research conducted by the University of North Carolina-Chapel Hill and the University at Buffalo to understand best practices for mobile produce markets.
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