THE VEGGIE VAN TRAINING CENTER
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      • Background & Formative Work
      • Pilot Phase
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    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
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Veggie Van Toolkit

The Veggie Van toolkit provides step-by-step instructions for starting and running a mobile produce market following the Veggie Van model. We also include resources and examples from other mobile market programs.
Looking for an easy-to-follow guide and mobile market resources?
Sign Up to Access the Toolkit!
Already have a password for the Veggie Van Toolkit?
Check out the Operational Pages!
Need help starting, expanding or evaluating a market?
Contact Us for TeChnical Assistance!
Lessons from the Field: Bringing a Mobile Farmers’ Market to your community
​
This video guide showcases four New England mobile farmers’ markets--Growing Places (Leominster, Mass.),  Hartford Food System (Hartford, CT), Mill City Grows (Lowell, Mass.), Regional Environmental Council (Worcester, Mass.)
​
A joint effort of Point32Health Foundation and the University at Buffalo, this guide outlines seven steps, proven by research, necessary for starting a mobile veggie market. It also offers insights and lessons learned as it explores how mobile markets improve health outcomes for people with lower incomes in rural and urban communities.

We hope this video helps you engage and inform stakeholders, gain community buy-in or complement data you use when sharing the impact of mobile markets with funders or the public.

Thank you to the featured community organizations for sharing their stories. 


Looking for COVID-19 Resouces

Check out our resources which were developed as part of our COVID-19 calls held with mobile market network partners.

Toolkit News

September 2020
The Veggie Van toolkit is now searchable at the SNAP-Ed Toolkit website! You can view our listing here!
May 2020
The Veggie Van toolkit was selected for inclusion in the SNAP-Ed Toolkit as an evidence-based obesity intervention. The Veggie Van toolkit will be added to this library of evidence-based and PSE interventions designed to help, as per the SNAP-Ed Toolkit, "agencies comply with the requirement that state SNAP-Ed Plans must include multi-level interventions or public health approaches that reach low-income households most impacted by health disparities." The Veggie Van toolkit will be searchable at snapedtoolkit.org in September 2020!
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April 2020
The public launch of the toolkit at the 2020 Mobile Market Summit was covered by the University at Buffalo's UBNow Newsletter! Check out the article to learn more about why the toolkit is a valuable resource for current and prospective mobile market operators.
​

Our Sponsor

Updates to the Veggie Van toolkit are made possible by the generous support of the Harvard Pilgrim Health Care Foundation. The Foundation also supports several mobile produce markets across New England.
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What's in the Toolkit?

The toolkit is an evolving resource that will be periodically updated with resources from our partners and research:
  • Veggie Van Operations Manuals
  • Marketing and community engagement materials
  • Financial planning resources
  • “Point-of-sale” nutrition curriculum including a database of recipes by produce item and season, sample newsletters and activity ideas
Download Toolkit Overview

Model

History

Impact

The Veggie Van model has multiple components designed to increase access to healthy affordable food and help people improve their diets through skill building.
Learn More
While we no longer operate our own mobile market, we have a long history or developing and planning food access programs.  Now we help others to get started with their own markets.
Learn More
The Veggie Van model is based on research conducted by the University of North Carolina-Chapel Hill and the University at Buffalo to understand best practices for mobile produce markets.
Learn More
Contact Website Support
This site is managed by the University at Buffalo's Community Health Intervention Lab
  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press