THE VEGGIE VAN TRAINING CENTER
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      • Veggie Van Food Access Intervention
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    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
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      • Working with Host Sites >
        • Site Recruitment
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          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
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        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
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Veggie Van Food Access Intervention


The VV model includes weekly delivery of produce shares to convenient locations within lower-income and underserved communities.  We recommend that our partner markets:
  • Set-up a mobile market for approximately 2 hours
  • Sell bundles or shares (alone or in addition to a market-style model) and offer incentives to customers for purchasing them
  • Operate year-round (or at minimum 10 months per year)
  • Accept cash, Supplemental Nutrition Assistance Program (SNAP) electronic benefits (EBT), and credit/debit cards.
  • Provide nutrition education, cooking demonstrations, taste tests, and seasonal recipes for customers.  Read more about the VV educational component here.

We have found through our research that it is very important that food be high quality and not be perceived as leftovers or seconds. For that reason, we recommend mobile markets partner with local farmers and distributors to source the freshest food possible. We recognize that other (non-local) food sources may be necessary to meet cultural needs or provide variety during the off-season.

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  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press