THE VEGGIE VAN TRAINING CENTER
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      • Pilot Phase
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          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
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What is the Veggie Van Model?

The Veggie Van Mobile Market Model is a reproducible template for delivering reduced cost produce to communities with limited access to fresh, affordable fruits and vegetables.
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The Veggie Van Model is designed to address multiple dimensions of access to fresh produce for lower-income and under-served communities:
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Availability

Markets offer a good variety of fresh, high quality fruits and vegetables

Affordability

Produce is sold at reduced cost compared to market rates for similar items. 
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Accessibility

Market locations, such as health clinics and community centers, have strong partnerships with organizations providing complementary services to the target population of lower income families
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Acceptability 

Markets are designed to meet the needs of the target community, including high quality culturally relevant foods.h quality, culturally appropriate, often local and organic food

Accommodation

​Markets accept Supplemental Nutrition Assistance Program (SNAP) benefits and other relevant local food incentive and benefit programs, like Double Up Food Bucks
In addition to addressing the above dimensions of access, the Veggie Van Model is defined by the following operational attributes:
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Veggie Van customers are encouraged to purchase an entire bundle (or box) of produce rather than just one or two items
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Cooking demos, recipes, and nutrition education are available at the Veggie Van mobile market sites to help customers better use the produce they receive

Learn more about how the Veggie Van Model is implemented:

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Access is not just about making food available, it includes accessibility, affordability, acceptability and more.
Food Access Intervention
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Education includes cooking demos at the market, taste testings, recipes and weekly newsletters focused on local produce.
Educational Intervention

The Veggie Van Theoretical Framework

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Are you a researcher or student interested in behavior change?  Check out the theories that support the Veggie Van model.
Theory and Conceptual Model
Contact Website Support
This site is managed by the University at Buffalo's Community Health Intervention Lab
  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press