THE VEGGIE VAN TRAINING CENTER
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            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
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            • Cut Out The Sugar​
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The Veggie Van Model

The Veggie Van Mobile Market Model is a reproducible template for delivering reduced cost produce to communities with limited access to fresh, affordable fruits and vegetables.

What is the Veggie Van Model?

Based on our research and similar to many existing mobile produce market programs, there are a few key components of the Veggie Van model that makes it effective for helping people eat more fruits and veggies:
​
  1. Veggie Van is designed to address multiple dimensions of access to fresh produce for lower-income and underserved communities:
                  a. Availability: Markets offer a good variety of fresh high-quality fruits and vegetables
                  b. Affordability: Produce is sold at reduced cost (compared to market rate for similar items)
                  c. Accessibility: Market locations are selected based on strong partnerships with organizations that are already serving the                          target population of lower-income families with complementary services (i.e., health clinics, community centers, etc.)
                  d. Accessibility: Markets accept Supplemental Nutrition Assistance Program (SNAP) benefits and other relevant local                                    incentive and benefit programs (e.g., Double Up Food Bucks)
                  e. Accommodation: Markets are designed to meet the needs of the target community including any cultural specific foods

        2. Veggie Van customers are encouraged to purchase an entire bundle (or box) of produce rather than just 1 or 2 items. 

        3. Cooking demos, recipes and nutrition education are available at the Veggie Van mobile market sites to help customers better                use the produce in their boxes/shares

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Food Access Intervention

Access is not just about making food available, it includes accessibility, affordability, acceptability and more.
Learn more
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Educational Intervention

Education includes cooking demos at the market, taste testings, recipes and weekly newsletters focused on local produce.
Learn more
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Theory and Conceptual Model

Are you a researcher or student interested in behavior change?  Check out the theories that support the Veggie Van model.
Learn more
Contact Website Support
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  • Home
  • Toolkit
    • Sign Up for Toolkit Access
    • Veggie Van Model >
      • Veggie Van Food Access Intervention
      • Veggie Van Educational Intervention
      • Theory and Conceptual Model
    • Program History >
      • Background & Formative Work
      • Pilot Phase
      • Program Expansion Phase
      • Lessons Learned
      • Research Study Phase
    • Running a Mobile Market >
      • Assess Interest
      • Create Partnerships
      • Develop Market Model >
        • Food Sourcing
        • Customers and Pricing
        • Vehicles and Equipment Resources >
          • Choose a Vehicle
          • Retrofit a Vehicle
          • Supplies and Equipment
      • Working with Host Sites >
        • Site Recruitment
        • Community Engagement >
          • Customer Newsletter
        • Social Media Marketing >
          • Connect with your target audience
          • Make a plan and assess results
          • Available Resources for Social Media
      • Launch the Program >
        • Operations and Logistics >
          • Staffing
          • Food Procurement
          • Mobile Market Set-up
        • Educational Materials >
          • Produce Information
          • Nutrition Curriculum >
            • Snacks
            • Healthy Fats, Healthy Heart
            • Making Meals Go Further
            • Eating Local & In Season
            • Choose MyPlate
            • Fruits & Veggies Matter​
            • Choosing Healthy Proteins
            • Food Labels
            • Whole Grains
            • What's for Breakfast?
            • Cut Out The Sugar​
            • Healthy Substitutions
            • Activity Bank
          • Recipes
      • Research Partner Resources >
        • Communication with Research Sites
        • 2020 Partner Training
        • Newsletter Resources
        • Partner Materials
    • COVID-19 Resouces
    • Webinar Series
  • Research
    • Publications & Reports
    • Previous Research >
      • Program Outcomes
    • Current Research >
      • The Veggie Van Study
      • Veggie Van Partners
  • MM Summit
    • 2023 Summit
    • 2022 Summit
    • 2021 Summit >
      • 2021 Summit Presentations
    • 2020 Summit >
      • 2020 Summit Overview
      • 2020 Summit Agenda
      • 2020 Summit Presentations
      • 2020 Summit Organizers
    • 2019 Summit >
      • 2019 Mobile Market Summit
      • 2019 Summit Survey
  • Latest News
    • Opportunities
    • Newsletter
  • Contact
    • About Us >
      • Press